Apple CEO Steve Jobs died today at age 56.  In many ways, it is the ultimate absurdity of modern American life that the passing of the head of the world’s largest corporation would be mourned by millions in the way that a friend would be.  Respect for a business icon is to be anticipated, but the sense of personal loss at the death of one seems almost inappropriate and dismissive of the true personal relationships we all have.  In the age of the internet and 15 minutes of pop culture fame, the lionization of celebrities and the personalization of them has reached unparalleled levels.  We feel as if we know people who we would otherwise never even have access to.  It seems all too predictable that the passing of the man who introduced the personal computer and set in motion the increasingly pervasive culture of connectivity would impact people, at least initially, in a similar manner to losing a real friend.

The fact that anyone who never met Jobs would feel this impact is a testament to the uniqueness of Jobs as an executive icon.  The man who co-founded Apple at age 21 was never cut from the same cloth as an oil executive from Exxon Mobile, the company Apple passed a few months ago to establish itself as the world’s most valuable company.  Though Steve eventually grew older than the company he kept in Cupertino, CA, he maintained a youthful presence that belied the fact that he had already fought one battle with cancer.  There’s no question that the personal charisma of Jobs contributed immensely to the public perception of him as a pied piper who could not only lead people into a new age but would be willing to explain why things were the way they are.  His role as not just the company’s top executive, but also its top spokesman endeared him to millions.

Beyond his presence and charisma, however, lies the true connection that Jobs made with the public.  That connection was built on Apple’s products, almost all of which were solely designed to serve users.  Apple’s focus on consumer products is unparalleled in the computer industry, but the importance of the products go beyond the scope of a singular industry.  Jobs helped define eras and revolutions that ended up meaning something to individuals.  Can you get more personal than the Apple II and the Macintosh, the leaders of the “personal computer” revolution?  It turns out that you can.  The iPod became a constant companion for millions over the last decade, a device that carried users’ intimate music libraries and playlists of the moment.  The first revolutionary handheld device from Apple was not only an electronic reflection of one’s taste, but a precursor to the most personal product that exists in consumer electronics today.

The introduction of the iPhone in 2007 was more than just an entrance into the phone market.  While smartphones had existed before, the iPhone was a realization of the potential of a device that could not only keep you connected, but knew everything about you.  Every major smartphone today looks like an iPhone.  What is an iPhone to its owner?  It’s a phone and a media player, but it’s also a computer in your pocket.  It can connect you with people by voice or by text.  It’s built around your email, your calendar, your contacts and your photos.  It can take your pictures and your video and it allows you to share them with your friends on your chosen network.  It knows who you are and where you are.  It can access your money and it can answer almost any question instantly.  And more and more every day, it is with you at all times.

You can’t get more personal than that.  So while it may seem odd to mourn the death of an ex-CEO and founder of what is today a giant corporation, the usual rules don’t apply here.  Most of us never knew Steve Jobs and can’t fully appreciate the life of this great, but flawed, individual.  Nevertheless, his vision and drive led directly to the products we live with and the connected world that we take for granted.  Combine that with a public persona that was as engaging as any we’ve ever seen and the loss of Steve Jobs hangs heavy on many of us.  Odd as it may seem, for millions who never knew Steve Jobs, this is a personal loss.

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CategoriesApple

If months ever felt like years, this is one of those times as it was only in June that Steven Sinovsky, President of Microsoft’s Windows Division, gave a first look at Windows 8 at the D9 Conference.  What we saw back then was only a snapshot of Windows 8 and what we heard was only a broad, intentionally vague discussion of it.  Microsoft promised that we’d have much more answered at their BUILD conference in September.  They didn’t let us down this week as Sinovsky took developers through a very long keynote highlighting more features of Windows 8 and the ways to develop for it.  As if that and another few days of sessions wasn’t enough, Microsoft released a developer preview to the public for anyone to download.  We took our own turn in our walkthrough of Windows 8 on a laptop.  With a few days to reflect on our time with the OS and what Microsoft has been willing to tell us, it’s time to turn our attention to the broader questions of how this new direction may play out for Microsoft.

After that intital look in June, we speculated that Windows 8 threatens to actually do harm to the three elements of the Windows ecosystem.  In our editorial, we separated out the areas of traditional desktops, tablets and phones as the areas that could be negatively affected in their own way.  So much of the piece was speculative by necessity, because Microsoft wasn’t willing to tell us everything at that time.  So now that we know more, how are we doing?

Windows Desktop

We identified two missteps in Microsoft’s strategy 1) that the Metro interface is not useful to the traditional desktop user or business and is actually inferior and that 2) the desktop experience is not being improved in any meaningful way.

 1) After using the Metro Start screen and the associated Metro apps, I’m more convinced than ever now that this is not a useful desktop interface.  It’s very visually appealing but is significantly less productive and won’t be of much use to businesses or individuals for work-related tasks.  It’s now more clear than ever that while Metro works with a mouse and keyboard, it’s absolutely built for touch.

2) The Windows Desktop has been deprecated in Windows 8.  Even if Microsoft allows OEMs to default to the traditional desktop for enterprise machines, Windows 8 offers almost nothing of value that we’ve seen so far.  If BUILD is any indication, Microsoft is entirely focused on Metro and the lack of changes in the desktop reflect that.  The most noticeable change is the inclusion of the Microsoft Office ribbon UI in Windows Explorer, something that’s being met with derision.  Now, enterprise customers will have to look at this and decide; is it worth it to upgrade from Windows 7 to Windows 8?  The answer is a clear no, and Microsoft has another Vista on its hands.  Remember, there are countless businesses and government entities still using Windows XP.

Windows Tablets

We criticized that 1) Windows 8 is not a lightweight and simple OS that is what consumers want for tablets and 2) the application languages available for deveopers pale in comparison to the native development available for the iPad.

1) One of the first things Sinovsky addressed in his keynote was the fear that Windows 8 is going to be too heavy for low-power machines.  To prove his point, he pulled out an old Thinkpad that he’d used to demo Windows 7 as proof that Windows 8 hasn’t ballooned into an unmanageable size.  The only problem with that is that nobody cares how well it runs on an Intel CPU.  The real action in the tablet space is on ARM.  Intel keeps promising lower power consumption, but by now they have to actually prove it and have failed to do so.  Microsoft won’t really demonstrate anything running properly on ARM, so they have failed to put anyone’s mind at ease there.

Even worse is the experience available to consumers.  So far we’ve seen every indication that consumers will not be able to immerse themselves completely in the Metro environment.  In everyone’s demonstrations, including Microsoft’s, people would get thrown into the traditional desktop by necessity.  After using it myself and comparing my experiences to other reviewers’, I’m even more disappointed that escaping the desktop seems next to impossible.  Some have argued that ARM tablets won’t have the desktop enabled, but the message has been very convoluted and Microsoft is not helping at all in that department.  At this point, it seems to be a stretch to say that the desktop won’t be available on ARM.  If that was the case, Microsoft would have said so, and in this case it’s subtraction by addition.

2) We were incorrect in our criticism of the limited development frameworks for Metro apps.  Microsoft unveiled a full-featured platform and tools chart this week that included familiar C-related languages.  Honestly, I put the blame for this misstep on Microsoft because they just kept drilling home HTML5 and Javascript at D9.  But give them credit for not being completely insane and only offering web-based apps.  This should lead to Metro apps that will not only be attractive but potentially powerful as well.  How well they will suit consumers on touch devices remains to be seen, however.  For as much as we love Windows Phone, the Metro applications still seem a little too text-heavy and arbitrarily spaced out.

Windows Phone 

We said that Microsoft is making a mistake by keeping separate its existing phone OS and planned tablet OS.

This is actually bearing itself out, but in a different and worse way than we originally thought.   For starters, Silverlight is the dominant development language for apps on Windows Phone and is not in Microsoft’s plans at all moving forward.  Not giving developers the opportunity to develop for both phones and tablets with Silverlight will drive people away from Silverlight at a time when Windows Phone is struggling mightily to gain any type of traction.  Making Metro a familiar experience for millions of users could help Windows Phone in the long term, but that won’t happen for well over a year, which we noted could be too late for Windows Phone.

But it gets even wilder.  There have been a number of reports that Microsoft plans to eventually make Windows 8 the OS for its phones with a unified code base.  The amount of effort that will go into that would be enormous.  It might also cause problems with existing apps and again force developers to change course slightly.  Plus, all of that is putting aside the question of why they would put something as large as Windows on their phones.  It harkens back to the problems they had with Windows Mobile to keep it fresh as a phone OS because of their need to have a unified platform that ran on everything.  If Microsoft does this, it couldn’t possibly happen for another year.  In another year, if Windows Phone has any momentum, this could hurt it and hurt it unnecessarily.  It might be a decent long-term play, but right now the timing is very crucial in the phone market and time is running out for Windows Phone.

One more thing

It’s worth mentioning that I think the new Windows Metro environment looks great and feels fresh.  The question isn’t whether it’s appealing.  The question is if the way that Microsoft is executing is going to be effective for their business and ecosystem as a whole.  There are a number of market forces that threaten Microsoft beyond its capability to control its fate.  There will be time to evaluate those factors, but for now it’s enough to ask if they are doing everything they should at such a critical time.

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After their Build Conference unveiling of Windows 8 on Tuesday, Microsoft released a developer preview of Windows 8 for public download.  After a little finagling, I managed to get it up and running on a Dell Studio 17 that has served me well over the years.  This particular machine runs a 2GHz Core 2 Duo Processor and 4 GB of RAM.  In every respect, it's a boring and fairly outdated computer.  The screen is 17 inches, but for some reason this install wouldn't let me bump the resolution above 1220 x 768.  As a result, everything looked a little stretched and worse than it needed to, but the new Windows 8 Metro interface was still a pleasure to look at and use. After a day of tablet demonstrations online, what was interesting was to use the new Windows on a traditional laptop.  It's hard to get a full picture at this early stage, but it's clear that the Metro interface is built for touch.  On a traditional computer, it's visually appealing but fairly pedantic to use. Aggravating this is Microsoft's insistence that it fall back to the traditional Windows desktop for certain tasks and apps. There will be much more to say over the next year, but for impressions and a walkthrough after only 15 minutes of playing with the system, check out the videos below!

Part 1:  Boot, login, introduction to Metro apps and new Start screen

Part 2: Control panel, traditional desktop, IE 10

Part 3:  Contextual menus (charms), Control Panel, Wrap-up

 

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It has to stop.  No, really.  It has to stop.  What could I be referring to?  The mammoth, monster, gigantic phones.  Over the last two years, we’ve seen an explosion of screen sizes in smartphones that is unquestionably out of control.  Two years ago, the largest screen size of note on the market was the 3.5” LCD of the iPhone 3G.  The most high-end Android phone was the HTC Hero with a 3.2” screen.  Yes, the HTC HD2 was a 4.3” Windows Mobile monster on T-Mobile, but nobody cared about that.  More on that in a moment.  Just months later, the Motorola Droid would hit the market and change the game for Android and the entire phone landscape as a whole.  It actually had a 3.7” screen, but that wasn’t considered all that important.  It just had a slightly larger screen.

It was 2010 that changed everything.  In February, HTC and Sprint introduced the HTC Evo 4G.  The Evo was the HD2 screen and most of its design repackaged as an Android superphone.  It was an interesting jump, to say the least.  Hardly anything 4” or above had even been announced, but all of a sudden Sprint was dropping this mammoth phone on the public.  Did it have more to do with the fact that HTC had already made this screen and resolution for the HD 2?  Probably.  Why was the HD 2 so big anyway?

As Steve Jobs so clearly put it in his D8 appearance last year, when you throw out the stylus and intend for your phones to be operated by a finger, you have to throw out your UI and rebuild it (i.e. bigger) for the precision of a finger.  Microsoft was late in doing this, which is why the OEMs like HTC at the time had to figure out a way to make a Windows Mobile phone work with a capacitive screen.  The answer?  Make it absurdly big so that people can actually hit all those X boxes and all the small elements in Windows Mobile.  The result was the last major Windows Mobile 6.5 phone to be released: the HTC HD 2.

That’s all fine and good for Windows Mobile, but the biproduct of that experiment was that the concept of a bigger screen fit very well with the Android arms race that was just taking off.  Build a bigger phone and you may stand out more in the store.  Sure, it will be a bit large for most pockets and ultimately not comfortable for most hands, but that's all stuff the consumer has to worry about after the purchase.  The larger screen size had an even bigger benefit in that it masked some of the failings of the Android operating system at the time.  In Android 2.1, the accuracy of the screen digitizer and software was often lacking.  All of the available keyboards were terrible.  Make the screen and all the targets bigger and it will be easier to type.  For people with large hands, the iPhone was never comfortable to type on and a number of them felt more at home with these larger screens.

Of course, when the Evo came out, it was matched spec-wise by current devices like the Nexus One and the Droid Incredible, both of which sported 3.7” screens.  After all, isn’t Android all about choice?  Well say goodbye to that concept.  Samsung’s premier line for 2010 was the Galaxy S.  The 4” Super AMOLED screen on the Galaxy S was considered by many to be a sweet spot of sorts.  Unfortunately, the device manufacturers couldn’t have cared less about customers who found 3.7-4.0” to be ideal.  The Droid X came out in August 2010 with a 4.3” screen and was even taller than the Evo in total size.  But the real madness didn’t begin until this year.

For starters, there hasn’t been a single premier device released this year smaller than 4”.  The Droid Incredible 2 was a fine device that was bumped up to 4” from its previous generation, but it is hardly the latest and greatest in smartphone technology.  No, the premier lines this year are the Samsung Galaxy S II, the Motorola Photon, the Droid Charge, the HTC Evo 3D, the HTC Sensation and the Droid Bionic (still to come).  All of those phones are 4.3”.  What was considered giant and niche last year is now the standard high-end phone.  When Samsung released their oddly-positioned Infuse on AT&T with its 4.5” screen in the spring, everyone laughed at them taking it to the extreme.  No longer.  The T-Mobile and Sprint versions of the Galaxy S II are sporting the same 4.5” screen.  The rumored Nexus/Droid Prime is also expected to have a 4.5” screen.  That's right, the next flagship "Google experience" phone is going to be 4.5".

And it’s just getting madder.  HTC just announced a 4.7” Windows Phone and Samsung just introduced their absurd 5.3” Galaxy Note device.  While some people who have handled the devices claim that the edge-to-edge screens and thinness of these phones makes the phones easier to handle than you might think, don’t be fooled.  That’s still 4.7” of real estate that you have to interact with.  Last I checked, notifications in Android and Windows Phone were both handled at the very top of the screen.  Of course, for Samsung this isn’t as much of a problem since they’re including what everyone wants: a stylus.

The madness has to stop.  It seems obvious by now that Apple is going to introduce a slightly larger-screened iPhone in month.  What you won’t see is them stepping anywhere near 4.3 or 4.5”.  And yet, something tells me their phone will still run really fast and have great battery life.  If you want that on an Android device, looks like it’s time to start working on hand stretches and stylus technique.

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MG Siegler says he’s seen and used the Amazon tablet.  According to Siegler, the tablet will be Kindle-branded, 7” and running Android, but not the Google-sanctioned kind.  As we detailed in our 2-part series on Google and Open Source, Google has compatibility standards and other requirements that Android manufacturers must meet.  For those whom Google choose to turn away or those who choose to go in a different direction, every version of Android through Android 2.3 has been open-sourced for anyone to take and manipulate for their own needs.  In April, we laid out how the open-source nature of Android provides an opportunity for a major player to fork the OS and make it something of their own.  We specifically named Amazon as the company ready to take Google’s loose ball and run with it.

Apparently, that’s what’s going on here.  Amazon has taken Android somewhere around the 2.2 development and created something of their own.  In order to chart its path forward, it’s almost a given that they’ll have put considerable work into fundamental parts of the OS beyond the kernel.  Make no mistake about it, Google will not be sanctioning this product and working with Amazon because this device has the potential to be significantly disruptive to the Android ecosystem.

Amazon has already laid down the tracks for anyone hoping to make Android something of their own.  Their App Store for Android devices has proven to be popular and compelling despite controversy with some of the participating developers.  Already, the App Store has many of the most compelling Android apps available, diminishing the need for the Google-controlled Android Market.  While everyone anticipated this becoming a core element of an Amazon Android tablet, it’s already proven to be an alternative for those who don’t want to play by Google’s rules.  Witness the excommunicated HTC Merge and its release on smaller carriers with the Amazon App Store.  Perhaps more importantly, witness Fusion Garage’s new Grid 10 and Grid 4 devices.  The Grid OS devices are entirely forked versions of Android that carry the Amazon App Store as their alternative.

Admittedly, the Grid 10 is probably not going anywhere commercially, but that’s entirely our original point about Amazon as the company of choice.  Only a company with the clout and money of Amazon can take Android and make it a compelling alternative, not just for consumers but for developers.  We originally predicted that Nokia could do something similar, but they obviously ended up going a different direction.  Amazon, on the other hand, has very little need to create an ecosystem that’s designed around selling hardware as their main profit generator.  Amazon’s core business has always been selling physical and digital goods, and that’s exactly what it sounds like this new Kindle will be geared towards.

Which leads to another amusing facet of this new development.  Barnes & Noble makes the closest competitor to this product, a completely customized version of Android on a 7” screen that is locked down to serve as a conduit for their content.  You can bet Amazon will learn from B&N’s mistakes by doing a better job of locking down the Kindle to prevent easy hacking.  You can also bet that Amazon will not be allowing other bookstores on its device.  While companies like Sony complained months ago about Apple’s new App Store rules regarding in-app purchases, Amazon remained relatively quiet through the process.  No doubt they don’t want to find themselves in a Daily Show-style hypocritical stance of demonizing Apple’s rules while not allowing any competitors in their store at all.  Google isn’t the only company that’s capable of using Android in a way that’s anything but “open.”

What will be fun is to see how Google chooses to address the Amazon threat if the new Kindle does take off.  The prospect and the threat of the best-selling Android tablet, one controlled by Amazon and having no Google services built in, has to be one that Mountain View won’t ignore.  How they choose to spin it, most likely in the name of “openness,” will be the main attraction.

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CategoriesMobile

And you thought Google buying Motorola Mobility was the biggest story of the week?  Not to be upstaged, HP announced today that they are effectively killing their WebOS devices and are exploring options to sell or spin-off their Personal Systems Group.  This is gigantic news because the Personal Systems Group is the part of HP that makes PCs.  Yes, the world's largest PC manufacturer (by volume) is now looking to not make PCs anymore.  That alone is a story worthy of serious investigation, but frankly, by other sites. The other aspect of all of this is that HP is now in the position of trying to decide what to do with WebOS. What we know is that HP is not going to be making any more WebOS products and is pulling the Veer, Pre 3 and Touchpad.  WebOS's fate either lies in enterprise use or through licensing to a third party that doesn't care about ecosystems. Less than four weeks ago, we wrote that it may be time to count HP and WebOS out.

That's it.  It's done.  WebOS is now dead.   No, don't be distracted by the reports and the insistence that it's in fact not dead.  Think somebody is going to license it from HP?  Tack on a year or more for a device to ship.  Think someone is going to buy WebOS and start cranking out killer phones and tablets?  Tack on a year or more for a device to ship.

Yes, we all loved WebOS in our own way.

But it's time to move on.

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This morning, Google announced that it was purchasing Motorola Mobility for $12.5 billion.  Google’s largest purchase to date, Motorola brings a portfolio of leading Android devices and hardware legacy that stretches back almost a century.  More importantly, Motorola owns in upwards of 12,500 patents and 7500 patent applications.  There’s no question that this purchase has more to do with patent litigation than with creating great Android devices.  Google essentially acknowledged this in their press conference this afternoon, calling the acquisition an opportunity “supercharge the Android ecosystem.”  In other words, Google’s going to use Motorola’s patents to defend themselves and Android licensees against the barrage of attacks from Apple, Microsoft and Oracle.

So much will be written about the patents involved in the coming days.  The most compelling aspect of this purchase is definitely how it affects phones and the swirling battle over patents and licensing connected to Android.  Another question will be how Google will be effectively able to manage the difficult task of making hardware that competes with their licensees.  In the meantime, there are some other interesting aspects of this deal that are likely to go overlooked in the crazed furor over mobile.

1.  Motorola Mobility makes DVRs

Few people realize that in the Motorola, Inc split on Jan. 4 of this year, the division that spun off wasn’t just the mobile phone division.  Motorola Mobility also includes the video solutions division that is responsible for making the DVRs that are in so many American households today.  Most people don’t identify their DVR as a Motorola product because the logo of the cable manufacturer typically outshines the bare Motorola logo on the box.  All the same, Motorola is one of the two leading manufacturers of the DVR boxes that cable companies use.

So why would Google care?  Maybe nobody remembers, but Google tried to launch Google TV as a major platform in 2010 only to have content companies push back.  Google has not exactly tried hard to inspire confidence in the platform, but most observers believe they will try to revamp the platform for a future push.  The first products were the Logitech Revue and a Sony TV with Google TV built in.  While the Revue was too expensive, the Sony had a chance of success before companies started to block Google TV from accessing their sites.  The entire experience also suffered from feeling far too much like using a computer on your TV, something most consumers don’t want.

For Google TV to have success moving forward, it will have to find a way to be part of cable companies’ offerings.  One way to move that forward would be to use the DVR box as a bargaining chip with cable companies.  If Google can not only use Motorola’s TV expertise in the product, but try to find a less aggressive way to work with cable providers and ISPs, they may have a way to make Google TV more relevant.

One thing that may inhibit this from happening is Google’s insistence that they intend to run Motorola as a separate company while taking control of its patents.  If they maintain that course, any use of Motorola’s DVR business won’t happen.  Google may soon learn, however, that a company that is losing money is less useful than a company with assets that can be integrated.

2.  Motorola holds patents that are part of the H.264 patent pool

The battle over Android and patents is not the only battle Google is fighting.  Google is also heavily invested in a fight to try and make their own video standard, WebM, the standard video codec for HTML5 video.  In 2010, Google announced that they had purchased the video codec VP8 and open-sourced it as WebM.  Google’s intention was to usurp the position of H.264 as the industry standard for video encoding.  By making it free and open source, Google’s hoped that open source browsers such as Firefox and Opera would adopt WebM as their plugin-free option for HTML5 video.  Mobilified wrote about the issues surrounding WebM back in January

The problem is that H.264 has a long history in the industry and has always had titans behind it.  Furthermore, large companies like Apple and Microsoft have always resisted using VP8-based code in their products for fear of patent litigation.  Their stance has always been that it infringes upon existing patents and is too risky to use.  H.264, on the other hand, has the backing of a number of licensees through the MPEG LA.  As soon as Google announced WebM, the MPEG LA began gathering interest from their partners to take on WebM.

In July, MPEG LA appeared to have 12 companies on board to help establish WebM’s infringement of patents believed to be essential to the VP8 standard.  MPEG LA would not release those companies names, but it was assumed that Motorola was on that list as they were a major contributor to the H.264 patent pool.  It would appear, then, that you can strike Motorola from the list of companies willing to contribute to the lawsuit.  While this may not matter in the long run for WebM’s future, it is certainly something that will have to be considered, since there is little doubt Motorola had effective video patents in addition to their phone patents.

Motorola has been around for a long, long time.  It would be a shame if this deal only focused on patents and Android phones and didn’t involve using the various parts of Motorola’s business to deliver something interesting to consumers.

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Ask a Captivate owner on AT&T what their phone is and they might scramble for the name before coming up with it.  Ask an Epic 4G owner on Sprint what their phone is and they will say it’s the Epic and has an epic keyboard.  Ask a Fascinate owner on Verizon what their phone is and they’ll tell you they’re not sure but would be happy to Bing it for you.  But ask a Galaxy S owner in Europe what their phone is and they’ll give you the answer anyone could have supplied for the above -- it’s a Samsung Galaxy S!

At least, that’s how the story is supposed to go.  And in reality, Samsung did a great job last year pulling off the extremely rare in American smartphone launches.  They managed to launch the same basic phone on all four carriers in the U.S. at roughly the same time.  Sure, you could disqualify the Epic on Sprint because they stuck a keyboard and a WiMax radio on there, but the basics of the phones were the same: A 4-inch Super AMOLED screen, a 1GHz Hummingbird processor and the TouchWiz UI.  Although each carrier got in there and messed around to make the phones all look and perform a little differently, there was a synergy across the line that gave the phones an identity.

That identity was a serious win for Samsung.  While the stylings of TouchWiz might not appeal to many people (and has landed Samsung in the middle of a trade dress dispute with Apple), the Galaxy S line was a giant success last year.  For an OEM that tends to bend over backward for carriers, Samsung did a little better job at putting Galaxy S branding on the phones and maintaining the core of the phone.  As each new phone rolled out, there was little doubt that it would perform well and meet expectations, even if Verizon chose to mess around with the firmware and replace Google services with those from Microsoft.

A number of people were hoping that Samsung would take that success and go further this year.  With the introduction of the Galaxy S II, maybe Samsung would take that phone to U.S. carriers with more clout than before and insist they not make too many customizations.  That was always a pipe dream for a company that makes so many variations that it’s not even within their DNA to think to insist on a single model.  The Galaxy S II line has yet to be formally announced in the U.S., but some details are leaking out that are sure to disappoint many.  The diversity (fragmentation?) of the line is worse than last year!

For starters, Samsung confirmed months ago that the Galaxy S II that would be distributed worldwide would have some variations inside.  The Galaxy S II is the first phone to showcase Samsung’s own dual-core Exynos processor.  Like the Hummingbird processor from last year, the Exynos is a huge part of the story with the Galaxy S II.  By all accounts, it seems to be the king of mobile chips with the possible exception of Apple’s A5 processor.  It’s one reason that the phone has blown the doors off the benchmarks its been tested against and one reason why the phone was reviewed so highly by a number of sites upon its European release.  Performance matters, and the Exynos chip is a huge part of this.  In March, however, ITProPortal reported that Samsung confirmed they are going to ship some Galaxy S II units with Nvidia’s Tegra 2 processors.  They intend to minimize confusion by separating the regions the different models are sent to, but that does little for establishing one identity for the handset that carries the same name.

For Samsung, it makes sense from a production standpoint.  The Galaxy S sold so well last year that they have to hedge their bets in case they can’t produce enough chips to fill all of the demand for the new phone.  Still, if the “canonical” Galaxy S II gets reviewed with certain performance, should Samsung be able to misrepresent its product with an entirely different and inferior processor?  This isn’t the first time Samsung has done this.  After 3G versions of the original Galaxy Tab failed to make much impact, Samsung released the WiFi-only version in the U.S. at the seemingly low price of $350.  What they didn’t bother telling anyone, including associates such as Amazon, was that they swapped out the Hummingbird Processor for an inferior Texas Instruments OMAP chip.  How this is considered acceptable practice is beyond us.

So while we all knew that U.S. carriers would release different variations of the Galaxy S II, it’s a bit surprising that they’re going farther than anyone realized.  First of all, it appears that Samsung is going to further mess around with yet another processor type in T-Mobile’s Hercules.  The Hercules has now been reported by multiple sources to use a Qualcomm chipset, meaning that Samsung is going to be supporting all three major mobile processor types in their “single” Galaxy S II line.  Further confounding everyone is the increasing evidence that the Hercules and the Verizon version, possibly named the Stratosphere, will sport 4.5" Super AMOLED Plus screens.  That’s even larger than the 4.3" Super AMOLED Plus display on both the European Galaxy S II and the rumored Sprint Epic Touch 4G.  Putting aside the question of just how absurd an 800 x 480 resolution looks on a 4.5" screen, this is just more variation that could impact consistency.

Since this is the U.S., what would a Samsung line be without differences in the radio and internet technologies?  Verizon’s version is rumored to have LTE onboard, and Sprint’s Epic Touch 4G will run on WiMax just like last year’s Epic.  Even if the Verizon version doesn’t have LTE, a Korean variation has popped up with LTE 800 MHz radio and a 1.5 GHz Qualcomm chipset. Exactly how many variations do they plan on making?

So, let’s recap:  Three processor types, two different screen sizes, three different radio technologies, handfuls of frequencies, different hardware chassis, and probably different amounts of RAM.  For all of the success Samsung had with the Galaxy S last year, they had a number of problems with screens, radio performance, GPS and other areas.  It’s hard to believe that some of that didn’t come from the unnecessary variation within the line.  With the expanding differences in the Galaxy S II this year, it’s reasonable to expect a slew of issues as the different phones roll out across the globe and in the U.S.  If that happens, Samsung may be glad that they diluted their brand with so many different names and models.

 

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Authordfraz
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In a world where PC and tablet makers are finding it difficult to compete with Apple on price, it seems natural that the industry would turn to a gimmick to try and find their way in.  No, Apple is not undercutting traditional PCs with sub-$500 notebooks, but they are setting a new standard in design that they are forcing the PC competition to chase after.  The Macbook Air is on fire right now, becoming Apple’s best-selling Mac in less than a year on the market (we’ll forget about the relatively modest first generation for now).  With the new models unveiled last month, the Macbook Air is clearly positioned to become the main, and possibly only, Macbook design sooner than later.  In response to consumer reaction to the Air, Intel detailed its design for “ultrabooks” in late May.  These designs are meant to be taken by PC manufacturers to create cheaper, appealing alternatives to the Macbook Air.

One of the most interesting developments of this design and its roadmap comes from Paul Thurrott on the weekly TWiT podcast Windows Weekly and on his Supersite for Windows.  It appears that Intel is encouraging manufacturers to put processing power behind the screen of these ultrabooks, allowing them to create detachable designs that allow the user to pop off the screen for a ready-to-go tablet.  This is not a new concept as similar ideas float around CES year after year now, making Louderbacks out of people, but this is the first time that we’re seeing any type of major company push towards this form factor.  None of these designs have worked before because there was the issue of what OS your tablet will run after you’ve detached it from the keyboard.  Will it be Windows 7?  Will it switch to Android?  Will it be a terrible custom Linux distro like on Lenovo’s U1 Hybrid?  Hardware limitations like battery life have killed these products, but the software limitations have been worse.  There hasn’t been one cohesive product to date.

Going into 2012, however, the story is going to get far more interesting.  The reason?  Windows 8.  Windows 8 is a big story if only because it’s Microsoft’s attempt to enter the tablet market by recasting the PC as a tablet OS.  Their vision going forward is that Windows 8 will have a touch-specific shell and launcher well-suited to touch that can also run and use traditional Windows with touch input.  As we detailed in our Windows 8 strategic critique, this concept is flawed at its core as a tablet strategy and may even end up hurting their PC innovations.  A detachable screen, however, makes a lot of sense for these types of machines.  The user interface doesn’t have to change when you remove the keyboard.  You can have Windows with a keyboard and all of the usefulness of a mouse, but the product that you carry around as a tablet will not be an unusable brick like the Windows 7 tablets we see today.  Since Windows 8 is in many ways built for touch, this detachable touchscreen will be just fine on its own.

At first glance, this is a very appealing concept.  Rather than have two devices, why not just have one that can act as the ideal device for any scenario?  Type away and use your power applications with the keyboard, then settle down on the couch with just the screen and its HTML5 apps.  This is might be an upgrade over existing laptops that serve one purpose, but is it really going to be that appealing to most people? The real problem with this new ultrabook idea is that it still doesn’t address the main issues surrounding Windows 8.  We laid out the reasons that Windows 8 might be a misstep for Microsoft’s platforms back at the first Windows 8 unveiling.  There are still a number of questions to be answered, hopefully at Microsoft’s BUILD conference in September.  Unfortunately, from where we stand right now, these ultrabooks actually represent everything that’s wrong with Microsoft’s Windows 8 plans.  Their do-everything approach to Windows is flawed at the core and bound to be exacerbated by these new products.  The balance between cost and features is going to be that much more difficult to strike.

Without going too much into the territory we covered before about user experience, there are a number of reasons this form factor idea highlights the worst decisions for Windows 8.  For starters, aren’t these new ultrabooks supposed to be competitive with the Macbook Air on price?  If companies can’t compete right now in materials and design, how are they supposed to compete when they start throwing touchscreens on these computers? Will the design stay competitive if they have to be concerned with cramming processing power and batteries behind the screen?

Battery life is actually one of the main concerns with this detachable tablet idea.  Full Windows, with all of its backgrounding and other processing needs, requires a lot of power.  It’s one of the main reasons that no Windows tablet has been successful to date.  The move to ARM processors might help this, but the two most prominent modern mobile platforms, iOS and Android, handle memory and processing much more efficiently than Windows.  To compensate, either the form factor or the battery life will suffer.  There’s no way around that.

Today, one of the biggest costs in an iPad or any other tablet is the screen itself.  A high-quality touchscreen is a necessity for a tablet.  It has to look excellent because you’re holding it close to you.  It also has to be accurate and responsive because it’s the only thing you can interact with.  If a quality screen is going to be more necessary on an ultrabook/PC than ever before, it’s just one more area where they won’t be able to cut corners in price.  Either the ultrabook has a disappointing screen, and therefore a disappointing tablet experience, or it costs more.  And there we have another pain point for OEM’s trying to do everything with one device.

In so many ways, the ultrabook represents the difference between how Apple and Microsoft approach the tablet.  Apple designed a new OS from the ground up to suit what they thought was a more accessible type of device.  Microsoft refuses to view tablets as distinct from the personal computer and modified Windows to better fit their concept.  Intel’s hopes for the ultrabook may be in keeping with Microsoft’s plans, but they aren’t necessarily the way to create the best product.  Ultimately, price and other sacrifices will take it out of the market that consumers have settled into for both iPads and Macbook Airs.  Typically, a more expensive and less satisfying device tends to not be that successful in the marketplace.

 

 

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Authordfraz
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If the tidal wave of crowds outside Best Buy and Staples stores this weekend hasn’t tipped you off, the HP Touchpad is on sale for $100 off this weekend.  This discount brings the 16 GB model down to $499 and the 32 GB model down to $599.  As if that wasn’t enough to send the people to the streets, Staples appears to have a $100 coupon available from for the Touchpad that can be used in conjunction with the sales to bring the price down even more.  At $299, the Touchpad is almost a justifiable buy at this point, and HP might manage to actually move some products, something no iPad competitor has been able to do up to this point. While this is great for most consumers, it is unfortunately the last, final insult to some of the most faithful WebOS users.  You may remember that early this year HP confirmed that previous WebOS phones, the original Pre, Pre Plus and Pixi Plus, would not be receiving an update to WebOS 2.0.  The lack of support for phones that had been on sale so recently struck many as a slap in the face.  If that wasn’t enough, it appears extremely unlikely that Sprint will be receiving the Pre 3 later this summer, meaning that the largest group of WebOS users are further left out in the cold unless they change carriers.

To be fair, HP has to make its business decisions independent of its relatively small user base, but the idea clearly struck some people as wrong, including the WebOS team themselves.  In an interview with Engadget and in a blog post, HP expressed their desire to “make it right” with those early supporters of the platform.  While they never officially confirmed that this was the way they were going to follow through, HP recently gave Pre and Pre Plus owners a $50 mail-in rebate on the 32 GB Touchpad.  That was a fairly weak offering, particularly since it targeted the 32 GB model, but it was something.

What’s also something is the firesale of this weekend.  One month after the Touchpad launch and days after the promised software update, HP is now deep discounting the Touchpad far beyond what their gesture to previous Palm customers offered.  If anything, the $50 rebate may have gotten people off the fence to buy a Touchpad only to find out that they could have had one for substantially less. A 32 GB Touchpad could theoretically sell for $150 less today and the total buy-in cost of going with a 16 GB model would be a whopping $250 less than what Pre owners might have paid for a Touchpad in July.

Again, HP can make whatever decisions they feel are in their best interests, but to pretend that they ever made a real attempt at helping out their most ardent supporters is pretty unbelievable at this point.  This is the wrong way to make things right.

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For anyone who hasn't listened to it yet, last week's This American Life was a breathtaking look at the broken system of software patents.  Entitled When Patents Attack, the episode educated consumers about how the business of software patents has not only begun to stifle innovation but is becoming a business unto itself.  A large portion of the program is devoted to an exposé of sorts about the company Intellectual Ventures, a patent holding company that presents itself as a service for inventors but in practice has become a major litigating force in the technology space.  If you haven't listened to it already, follow the link above and enjoy one of the more accesible introductions to this matter that ends up affecting us more than most people realize. It's worth mentioning that the hosts of the show made clear that large companies like Google and Apple are now faced with the necessity of applying for and purchasing patents that could help them in future cases.  On the heels of last week, Google's senior vice president David Drummond penned the blog post When Patents Attack Android, blasting the consortium of companies that outbid Google for the Nortel patent portfolio last month.  While everyone is frustrated with the current state of patent litigation in this country, Google is blaming the wrong party by attempting to call out Apple, Microsoft, RIM and everyone else in the group.  The truth is, I can't do a better job of explaining this and pointing out the hypocrisy than John Gruber of Daring Fireball.  His article is short and cuts right to the matter.  Go have a read.

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With the launch of the Touchpad having come and gone a year after HP’s purchase of Palm and WebOS, we’re now at a point where it might be fair to assess the current state of WebOS and its future.  HP released the Veer months ago to not so much of a bad reception as a non-reception.  The phone was too small to make any impact whatsoever on the market, leaving everyone to hope that the Touchpad and the Pre 3 would be the breakout devices for WebOS.  Right now, WebOS’s marketshare sits somewhere between 1% and 3% depending on what sources and numbers you use.  Mobilified, like other sites, has been fairly positive about both the quality of WebOS and its future in the mobile space.  Nearing the end of July 2011, however, it may be time to revisit that view.

It’s hard to believe that WebOS has now been in the marketplace for over two years.  To be fair, those two years have been tumultuous and Palm/HP has faced a number of challenges to delivering a competitive product into the marketplace.  The original Pre was lacking in both hardware quality and software refinement.  Palm didn’t move fast enough in iterating its products for it to make any impact before they were bought by HP.  The transition to HP presumably slowed things down, as they managed to only release the Pre 2 (which might as well have been called the Pre Plus Plus) and the disappointing Veer before the launch of the Touchpad.  Now, once again, reviews have been largely negative with a palpable sense of disappointment.  In fact, disappointment seems to be a trend when it comes to WebOS, going back all the way to the beginning.

Consider these reviews of the original Palm Pre, way back in summer 2009:

Jason Chen for Gizmodo:

 The software is agile, smart and capable. The hardware, on the other hand, is a liability. If Palm can get someone else to design and build their hardware—someone who has hands and can feel what a phone is like when physically used, that phone might just be one of the best phones on the market...

...Impressive start to an OS that should form the base of some quality phones in the future

Hardware quality is lacking, and feels flimsy and plasticky compared to the G1, G2 and the iPhone.

Joshua Topolsky, writing for Engadget:

...Generally speaking, the Pre's UI makes sense and makes it easy to get things done rather quickly and painlessly. It is an impressive beast, though a beast nonetheless -- and that means taming will be in order. We saw plenty of little glitches: messages that wouldn't pop up (or go away), transitions that hung for a bit, and we definitely had a crash or two. In particular, it seems like Palm still needs to work on memory management -- we noticed the device getting a little laggy after a day of heavier use, so we're thinking not every process is being killed completely.

Keeping us hopeful about these issues is the way in which Palm plans to address them. According to the company, updates for the phone will be made OTA as necessary, which means they'll be able to put out fires quickly, and respond to customer needs with greater agility than a lot of their competition. We have a feeling we'll see a handful of fixes just after launch based on our conversations....

...There's also no guarantee of developer support with this phone. As we mention earlier, Palm needs to stoke those fires or the Pre will quickly be cemented as a tiny island in a large sea. We think the platform looks very promising, but with no big push (yet) to put a great SDK into dev's hands, and no existing user base for those apps, it's hard to feel assurance that the software will come.

For the record, those updates to the original Pre didn't really help matters.  Most of the OTA updates slowed the phone down until some marginal improvements around v. 1.4.

It’s clear that many people loved the cards metaphor and the general design of WebOS but felt let down by the final, full product.  Now compare that to reviews of the Touchpad from this last month, particularly the comments by Topolsky again, now writing for Thisismynext:

From the start of using this tablet, it was clear to me that HP had some work left to do on tuning and tightening the OS, and that lack of polish created frustrating and disappointing moments while using the TouchPad. In particular, I found touch sensitivity and general fluidity of the user interface to be wanting badly at times...

...But — and this is a big one — there is some real light at the end of this tunnel. I spoke with Jon Rubinstein and others at HP, and was assured that nearly all of the bugs and issues I’ve been experiencing will be fixed in an OTA update coming shortly after the device launches.

So two years later, the release of a WebOS product is met with disappointment of the software refinement and a company's promise to deliver an update that will hopefully fix those issues.  Topolsky continues:

The TouchPad is far from perfect — really, not even close right now. Still, there is DNA here that is amazing, and deserves to be given a second look. What HP has done in just a year with webOS is commendable, and if the fixes for some of these big, ugly bugs come as fast as the company is promising, the TouchPad could be the contender everyone over there thinks it is.

Still, the bottom line here is that the stability and smoothness of the user experience is not up to par with the iPad or something like the Galaxy Tab 10.1, even if many of the underlying ideas are actually a lot better and more intuitive than what the competition offers. That, coupled with the minuscule number of quality apps available at launch make this a bit of a hard sell right now. If HP can convince developers to get behind this product, and the company can laser focus on the end-user experience, becoming the number two player in tablets isn’t as crazy as it sounds. Really.

When Topolsky mentions the progress HP made in a year, he’s referring to transitioning WebOS from the small screen to the tablet form factor.  Meanwhile, the Veer and the Pre 2 currently run WebOS 2.x, evolutions of the OS that were very minor, something we’ll discuss more about later.  The early reviews of the Touchpad seem to be the same as for the original Pre: great software ideas and design, but hampered by sluggishness in the software and disappointing industrial design.  With the Pre 3 set to launch sometime in the next few months, what is likely to change?

The Pre 3 is a perfect example of the slow pace of innovation from Palm/HP.  It shares the same industrial design as the original Pre except that it is bigger and maintains the soft-touch plastic introduced in the Pre 2.  If the build quality of the Veer is any indication, the slider mechanism should be much improved over the Pre and Pre 2.  Considering the improved performance of the Pre 2, the Pre 3 will probably perform adequately with a 1.4 GHz processor, but it is hitting the market against nearly all new Android phones and the next iPhone sporting dual core processors.  Even if all of the software bugs are worked out from previous versions of WebOS, the high 1.4 GHz clock speed is likely to just drain the battery more, something that was a major pain point of the original Pre.  In many ways, the Pre 3 is the original Pre done right, but it’s two years too late.  While Apple, and to a lesser degree Microsoft, has proven that hardware specs aren’t everything in the smartphone race, they do matter a little bit and the Pre is once again left far behind as far as consumers are concerned.  Even taking Apple out of the equation, compare the industrial design of the Pre 3 to any high-end handset by HTC, Motorola or even Samsung.  It’s not even close, and that matters to consumers who walk into their wireless carrier’s store.

What’s even more disappointing, however, is the lack of progress on the OS itself.  WebOS was supposed to be the jewel of Palm that was worth 1 billion dollars to HP.  It’s still an elegant system with an intuitive user interface, but how has it progressed since its early inception by Matias Duarte?  Stacked cards, JustType and Quick Actions are great features of the OS, but that’s a pretty bare list for two years of work.  WebOS seems to have languished through all of these transitions, and you can’t help but think that the focus on software development for the Touchpad has distracted the WebOS team from making serious improvements in the same way that we pointed out that the tablet has distracted the Android team.

With Jon Rubenstein’s reassignment to a different role within HP, almost nobody is left from the original Palm team that developed WebOS.  With that in mind, where does WebOS stand?

  • Very little developer support
  • No compelling products on the market or ready to come to market
  • Unimpressive progress under HP’s control so far

Nobody expects WebOS to go away anytime soon.  HP seems committed to using it in one form or another across all of its products.  It is unquestionably going to be used as a selling point to enterprise customers if this interview with new WebOS director Steven Dewitt and Jon Rubenstein is any indication.  But will WebOS be a commercial success?  Will it finally reach that point where it explodes into the third major mobile platform?  At this point, how can it?  Windows Phone is struggling mightily, yet it has far more developer support and with Nokia’s help may be able to carve out the third place position that everyone is hoping for.  Given Windows Phone’s licensing model and power player support from Microsoft and Nokia, the idea that WebOS could be more successful seems unlikely.  With the current market looking more and more like a two-player race between Android and iOS, there may not be room for HP and WebOS in the consumer market.

If these predictions are accurate, it is a shame.  Like everyone else, I’ve found WebOS to be a delightful operating system and would like to see it succeed.  At some point, however, we have to start evaluating it on it’s current state and not on its potential.  In that light, things don’t look good for WebOS, and it’s long past the stage of giving it the benefit of the doubt.

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Last week, I had an unexpected encounter at a Best Buy with a retail representative whose job it was to demo and answer questions about the Samsung Galaxy Tab 10.1. Ordinarily, I wouldn’t really be near the Honeycomb tablets in Best Buy, but I’d wandered in to play with the nearby HP Touchpad. Not being one of the privileged few to receive a unit for an early review, I was dying to get my hands on the only tablet I’ve actually looked forward to this year. Like the early reviewers, I found the Touchpad a pleasure to use but hampered by unimaginative, boring hardware and software sluggishness that has yet to be resolved. In the end, though, it wasn’t the Touchpad that left the most lasting impression from this trip. Rather, it was the conversation I had with a hired gun for Samsung. Just steps away from the dedicated Touchpad display sat a row of various Android tablets. As I swiped, flipped and otherwise investigated the Touchpad, what appeared to be a Best Buy employee struck up numerous conversations about the Samsung Galaxy Tab 10.1. While the word “iPad” came up numerous times, the employee was giving a fairly hard pitch for the Samsung. Even though there was a row of Android tablets, this representative was clearly only interested in talking about the Galaxy Tab. Given that the Galaxy Tab is the undisputed champion of the Android tablet world, I can’t blame him, but it’s also not hard to spot someone dedicated to selling just one product.

After I finished up with the Touchpad, I moved over to the lonely HTC Flyer sitting next to the Galaxy Tab (Side note: Best Buy, if you plan on selling any Flyers, you might want to have its only distinguishing feature, the pen, available for people to use). As I played with it, the rep (who we’ll call James) finished with the customer they were talking to and asked if I had any questions. I said no, I probably don’t, but I am curious about how you’re pitching the Samsung to customers like the ones I’d seen. To a regular consumer, how do you sell them on it? In the process of asking the question, I also inquired for my own benefit about who exactly was his employer.

To give some context, even though he appeared to be a Best Buy employee at first glance, he was actually wearing a white shirt instead of blue. That white shirt had a Samsung logo on it, though he certainly wasn’t volunteering that information to customers. I said it was obvious he wasn’t a Best Buy employee, but who does he work for? Samsung? No, a “third party.” When I asked who contracted his company, he wouldn’t say, even though I pressed and pressed to find out. Given his focus on the Tab, I would have to guess it was Samsung, though I suppose it’s possible it could have been Google itself. This trend of hired guns to pitch specific products in other companies’ retail stores is both fascinating and disturbing to me. In fact, I mentioned to him that Microsoft should be hiring similar agencies to advocate for and overcome the obstacles for Windows Phone.

In my opinion, James’s sales pitch for the Galaxy Tab was fairly weak, even discounting the fact that I have been particularly bullish on the iPad. The first thing he did was address the hardware, pointing out how thin it is and the fact that the display is of a high quality. The display on the 10.1 is actually excellent, but what wasn’t excellent was the reason he gave for it. “Plus, you know, the display is really good. It’s made by Samsung, and they make great TVs. so you know it’s of good quality.” Of course, this is beyond terrible reasoning, and I didn’t think it was worth it to explain to him that Samsung is a giant conglomerate with different divisions that source their displays competitively, rather than in an integrated fashion. There’s nothing that dictates that a Samsung tablet would even use a Samsung display, for instance.

James continued on to show the truly killer features of Android 3.1 like resizing widgets. I couldn’t believe he’d already been reduced to selling the device based on that, but he went on to talk about all of the great applications available on the Android Market. At this point, I thought it was necessary to delve deeper into exactly how he was positioning the device, so I said, “It seems like people are just nuts about apps, apps, apps. If I’m a regular consumer and all I know is that the iPad has more tablet apps, what would you say?” Feeling the pressure, James replied in a way that really shows part of the difficulty in giving uninformed consumers an accurate picture. He said, “well, if we’re talking about apps, Android has over 200,000 apps available now.” I acknowledged that Android did, but that there were maybe only a few hundred Honeycomb-specific apps, which is what my original question was about. To prove my point, I opened the Weather.com app that was on the home screen of the Tab. Predictably, it opened up the phone-optimized version that had been stretched to fit the screen. This particular app, though, was written in a way that pushed all of the UI to the right half of the screen, making it look extremely unattractive and bizarre.

Needles to say, James was a bit shaken up by this challenge and fell back on the typical Android talking points of the last year. “Well, Android 3.0/3.1 is only a few months old, so they’ll catch up, particularly since there are more Android devices than iOS now.” Of course, this would have been true if we’d been talking about phones, but we weren’t. I pointed out that my original question was about tablets and tablet-specific apps, so it doesn’t matter if there are more Android phones vs. iPhones. Furthermore, what he said was factually incorrect. Android phones are outselling iPhones, but overall Android still lags behind if you include tablets and other devices. The mistake so many people make is to not include the iPod Touch and iPad in their comparisons of the ecosystems. If he’s going to use Android phone numbers to support his position on tablet apps, then we have to include the other devices Apple sells.

This threw James for a bit of a loop. When I stressed repeatedly that the number of Android devices does not eclipse iOS devices as a whole, he consulted a binder near him that included all of the marketing information he was directed to use. It didn’t include that specific information, so we went to the internet to find the answer. Sure enough, my contention was confirmed and he found that “interesting.” He said he was curious because he didn’t want to be giving inaccurate information. I expressed to him that this was exactly the type of issue that wasn’t clear to people who talk to him. If you lump all apps and all devices into one category, it doesn’t give customers a clear picture of the comparison between devices. If there aren’t many Honeycomb-optimized apps, then the usefulness for a Samsung Galaxy Tab falls far behind that of an iPad. Maybe that will change someday, but that day is clearly not here or even close except for those individuals who absolutely have to have Flash or some other Android-specific feature.

James had previously admitted he had an iPad but said that he primarily used the Tab for everything now. I found this hard to believe and asked why. His answer about using the keyboard dock on trips was unconvincing, but perhaps he doesn’t have a keyboard dock for the iPad, since Samsung undoubtedly gave him one for the Tab. At any rate, when it was all said and done, I found very little he said convincing when it comes to choosing a Tab over an iPad. Whether or not most people who are less informed would have the same reaction remains to be seen.

Feeling like he’d spent far too much time talking to me, I thanked James for being a good sport and offered him a Google+ invite (he’d previously said he really wanted in). I’m sure that companies would not be hiring these representatives if they felt like it wasn’t making a difference. In many ways, it is helpful to have someone demoing new devices, but I get the impression that most people won’t recognize that the opinions they’re being offered are not unbiased. Most customers will assume that these people are employees of the store they are in, complicating and potentially contaminating their buying experience. James indicated that Best Buy was moving more towards this model of segmenting their computer section and allowing representatives like him to pitch products. This may help manufacturers compete more against Apple at retail, but it may not end up being in the best interests of consumers.

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For the first time in years, Nokia owned the tech news this week as they unveiled their first and possibly last, MeeGo phone, the Nokia N9, on Monday.  This phone, based on Nokia's MeeGo partnership with Intel, will likely receive no support from the developer community and will probably exist as a one-off project by Nokia, thereby fulfilling Nokia's obligations to Intel and Meego before they transition entirely to Windows Phone.  The Meego implementation on the N9 is very attractive and shows a number of good ideas about how tasks on a smartphone should be managed.  With such low expectations for Meego, the N9 surpassed even MeeGo's more ardent supporters.

In addition to excitement about the software, reviewers everywhere were excited to see the direction Nokia is going with hardware.  Could this be an indication of what the first Nokia Windows Phones will look like?  The answer is an unequivocal yes, as yesterday Nokia showed off a prototype of the same basic hardware running Windows Phone Mango, codenamed "Sea Ray."  This controlled leak set off another firestorm of questions about what Nokia was doing and what message it's trying to convey.  In the end, it's not difficult to see what Nokia is trying to say, but the typical distraction of a good demo is causing some serious over-reaction by the tech press.

Every so often, devices that aren't set to hit the market are shown off in controlled environments to the awe of the press.  In 2011, it's not difficult to create a basic UI that looks attractive.  It's similarly easy to get demo code to run well for the few tasks you're showing off.  What's disappointing is that so many people seemed taken with the software to the point that they questioned if Nokia was making the right decision to move to Windows Phone.  Even the typically skeptical and savvy Vlad Savov was so overwhelmed that he wrote an editorial opining that Nokia may have jumped ship too early.  If Nokia's own OS is this good, then why be dependent on Microsoft by using Windows Phone?

The truth is, we have no idea how good this is.  We saw only basic tasks and apps.  We don't know how it runs in the real world.  We don't know how the live multitasking affects battery life.  We don't know if it requires more power to have a screen that can be woken up by a double tap.  What's worst of all is we don't know what type and quality of SDK Nokia will give to developers.  Is it really competitive with the SDK of an iOS or Windows phone?  These are all questions that might have served the press better when they saw the Palm Pre for the first time.  There are a million unanswered questions but only a few demo videos that look good.  Nokia would be crazy to be going with MeeGo at this point when high-quality mobile OS's like Windows Phone and WebOS are struggling to stay relevant in a dualistic iOS and Android world.

Way back in December, we predicted that MeeGo could still become a force in mobile.  That prediction was, to put it mildly, a little bit off.  The mobile world is moving too fast for an unfinished platform at this point.  Nokia and Microsoft are both dependent on making an impact with Windows Phone soon or not at all.  Nokia knows that MeeGo is a dead-end in the phone space, which is why they had no compunction against throwing the N9 under the bus by leaking the "Sea Ray."  They may as well be saying, "So you liked the N9 hardware, huh?  Well, here's a camera key and an OS that we'll actually support!"  They may have gone about it an odd way this week, but that's beside the point.  In the end, they had to release the N9, but that doesn't mean that they're not going to make perfectly clear that they intend to make Windows Phone their focus going forward.

…and they should.

 

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This week at the All Thing Digital D9 Conference, Microsoft's Steven Sinofsky showed off the next version of Windows, codenamed Windows 8. The fresh new UI that they demonstrated is intended to be the new default screen when users log into a Windows 8 machine. The design is very much in line with Microsoft's "Metro" interface, something that debuted on desktop apps and became the default experience on the Zune HD and now Windows Phone 7. Instead of the traditional Windows desktop, what users now see is a series of tiles laid horizontally. These tiles can represent anything, from applications to specific files to websites, etc. In this sense, the utility of the new Start screen is very similar to Windows Phone 7, where the tiles define the experience and the primary way to move in and out of tasks.

Make no mistake about it, this new look and feel to Widows is the biggest change Microsoft's OS since Windows 95. The ideas behind it and the look and feel are absolute upgrades that make Windows feel truly modern. The most obvious goal of the new interface is that it's clearly built for touch and for use on tablets. Unfortunately, the approach that Microsoft is taking is a unified approach that demands that every Windows tablet will run a full version of Windows with this new layered interface on top. This strategy is fundamentally flawed from a technical perspective, but what is far worse is that it is strategically harmful to the core ecosystems that Microsoft is trying to build and maintain. With this one strategic move, Microsoft is stunting meaningful progress in three product categories: Desktops, tablets and smartphones.

Windows Desktop

With this new interface and approach, Microsoft is essentially halting meaningful progress on their desktop Windows experience.  There's no question that Windows 7 was a commercial and critical success. It was a commercial success by default because Windows has such an enormous installed user base, and it was a critical success because it picked up the pieces from Windows Vista and turned out to be a solidly improved experience.  Other than a few key UI tweaks, most notably the improved taskbar, Windows 7 was nothing more than a polished version of the disappointing Windows Vista.  At the end of the day, the user experience hasn't really changed since Windows 95, and industry observers have been calling for something exciting for some time.  It's a shame that Microsoft has chosen this direction for Windows 8, because it's actually a misstep in two ways.

Just as Google seems distracted by the tablet in improving Android, Microsoft seems overwhelmed by the storm of criticism for not putting out a competitive touch-based operating system.  Instead of delivering this new Start menu and touch-based UI in the form of a new tablet OS, Microsoft is currently pitching the new interface as the default interface that each new system will ship with.  I say "currently" because I expect that will change as the launch gets closer and enterprise customers and OEMs complain.  The problem with this approach is that the new UI, though attractive, seems very unappealing to use on a traditional computer.  There's hardly any advantage offered by the tile-based Start screen, and the large icons are derivative of touch-based systems that don't have the advantage of cursor or keyboard.  On a traditional desktop, the new Start screen is wasted space that offers no real utility. What is the purpose of live tiles if you can't see them all at once like you could with a desktop widget/gadget?  Why have a lock screen that shows information when someone is already sitting down at the computer to do something, rather than pulling their phone out of their pocket to quickly check something?

 

Of course, Microsoft hasn't fully committed to this new interface and offers a way to quickly return to the traditional Windows desktop.  That would be all well and good if Windows 7 was a perfect desktop OS that didn't need improvements in its own right.  What they showed at D9 was a desktop environment that looks identical to Windows 7 with no notable improvements.  Microsoft is certain to make some changes before Windows 8 rolls out, but if we're being honest they aren't likely to be revelatory.  The Windows team is clearly focused on moving Windows towards this new paradigm and porting Windows to ARM processors. It's unlikely that they're going to have the time or manpower to radically change the desktop, and that's unfortunate given that Windows still has major issues with window management, different installers, 3rd-party application consistency and a myriad of other issues that Mac OS X seems to have figured out. This focus on making Windows fit this tablet UI is going to have the effect of essentially slowing down meaningful progress on Windows.

Not that this is going to have any effect on Microsoft's dominance in the desktop marketplace.  They still hold an insurmountable lead and no matter how fast the Mac is growing, it's unlikely to impact Microsoft's bottom line in a significant way.  This will affect Microsoft's hardware partners more than anything, since they will continue to be uncompetitive in the $1,000+ space and increasingly feel the pressure on the low end by the growing number of tablet-like devices.  Sadly, Microsoft is not offering much to help them out on the tablet front either.

Windows Tablets

After years of waiting, the world will finally get Microsoft's answer to the iPad in 2012.  It's not a lightweight operating system like iOS or Android.  It's not an expansion of Windows Phone.  No, Microsoft's answer is to deliver a full Windows PC with a touch-friendly layer on top.  The PR coming out of Microsoft insists that this is not just a skin or shell, but if you can touch one button to launch into the full Windows desktop, it's a skin.  If you can push an icon for Microsoft Office and immediately launch into a traditional Windows app, complete with scroll bars, close buttons and the Start Menu in the corner, it's a skin.  Microsoft's answer to the iPad is a PC with the same baggage underneath that has killed the battery life and performance of every Windows tablet that's ever been shipped.  The difference, it seems, is this new Start menu and the types of applications that can be created for the new environment.

So what types of apps can developers now code for this tablet-optimized environment?  Can they make rich, native apps like the ones on iOS that set iOS apps apart from Android apps?  The answer is no. What they can write are apps written in HTML5 and Javascript.  These web languages have been tried before as exclusive development environments with disastrous results.  Palm's WebOS was the most notable example, but it didn't take Palm long to realize they had to open up to native development.  Even Windows Phone isn't limited to web languages.  Windows Phone developers can write in Silverlight, a development framework that works on desktop Windows as well.  In all likelihood, Microsoft is limiting the development environment because they can't do anything more for their touch experience at this time, but that makes it no less sad.

What does this all boil down to?  Microsoft is shipping a tablet OS that is not actually optimized for tablets because it runs the entire, bloating Windows OS.  This puts tremendous pressure on the hardware and will most likely result in unfavorable comparisons when sized up against the available offerings from Apple and Google.  Meanwhile, the ability to run Windows will result in a disjunct experience where applications don't look right side by-side.  Just look at the picture at the top of this article.  And to top it all off, this insistence on putting a shell over the existing Windows experience leads to a limited development framework for the tablet that is incapable of creating rich applications.  If you are a Windows developer and knew that every Windows tablet would have both environments, which environment would you code for? You would use the traditional tools from Microsoft that have given rise to the most dominant software platform on the planet.  After all, they're not letting you create native touch-based apps.

 

Windows Phone

Lost in all of this excitement is Windows Phone, a genuinely exciting offering from Microsoft that is attractive and headed for true competitiveness once the Mango update hits in the fall.  Windows Phone shares so much with Windows 8 in terms of design, but is clearly the odd man out of these three categories.  Consider that Apple chose to make iOS the singular framework for both the iPhone and the iPad.  They did this for two simple reasons; the iPad is a touch-based mobile OS, just like the iPhone, and this is now a game of ecosystems.  Having major synergy between the iPhone and iPad helps iOS developers and helps Apple maintain developer support.  Microsoft absolutely could have delivered tablets based on the Windows Phone OS.  Instead, they've decided to align their tablets with desktop Windows, further stranding Windows Phone in its battle to gain market relevance.

Why is this a mistake?  The tablet market has yet to be defined as a true productivity successor to the desktop.  Right now, the most important and fierce battle in computing is in the mobile space.  At a time when Microsoft is falling too far behind in phones, they've chosen not to help the ecosystem.  If Windows Phone is not successful, it will severely hurt Microsoft's future success, regardless of how well "Windows" does in the short term.  If lightweight operating systems like iOS, Android or WebOS are in everyone's pockets 5 years from now, it will be much harder for Microsoft to make the case that their Windows tablets are essential just because they run legacy apps.  Microsoft will end up regretting practically ceding the phone market and not doing everything it can to help it.

Supporting a dying legacy

Given that Windows Phone runs on ARM, it's particularly odd that Microsoft chose to take this approach. While legacy apps will run on their Intel-based tablets, Microsoft has already announced that legacy apps will not work on the version of Windows 8 that will be ported to ARM. If they are going to have tablets on the market that don't run legacy, then why bother insisting that desktop Windows is in every installation of Windows?  They are essentially insisting on legacy app support and all the downsides of that, even though many of these devices won't run these apps because they'll be built on ARM architectures.  It shows a disturbing lack of confidence on Microsoft's part and an inability to see beyond the scope of Windows as a significant revenue stream.

Whether it's to protect their current business model or because of a lack of technical ability, Microsoft is putting a clear stake in the ground and signaling how they view tablets and the next generation of Windows.  Microsoft is hoping that even though they are coming to the tablet market late they will be able to sell their approach by offering a full computing experience underneath the consumer-friendly tablet layer. For some people, this will prove to be a selling point, and there's no question that the Metro UI that they've chosen is attractive and inviting.  What's going to happen, though, is that enterprise customers will be turned off by the new UI, consumers will be underwhelmed by the encroaching presence of desktop Windows and Windows Phone fans will be left languishing in an unsupported ecosystem.

It's impossible to write this without drawing a comparison to Apple, who will announce the new versions of both Mac OS X and iOS tomorrow.  Apple's iPhone and iPad ecosystem is thriving and they are not swinging too far to the extreme in bringing iOS elements to their desktop OS.  While Lion carries over some familiar elements of iOS, Apple is still clearly differentiating the two types of experiences, and rightly so.  Microsoft can't afford to lose in mobile, yet they're doing everything they can to be bogged down by their devotion to Windows.

***Addendum: It bears mentioning that this article was outlined in Text Edit on a Mac which was then put into Dropbox, started in Pages on the iPhone, emailed by Gmail to myself, downloaded on a Macbook Air, entered in to Wordpress and then finished in Wordpress on an iMac.  While that's an unusual workflow and perhaps not ideal, it's worth mentioning that the process didn't come close to touching the Microsoft ecosystem.  This is the challenge they face going forward in mobile where the lock-in to one platform doesn't exist.

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Authordfraz
CategoriesMobile

Boy, did Google ever have a lot to announce this week at Google I/O!  Every year, Google drops a ton of announcements and demos for eager developers and journalists to look at, and this year was no different. Between the two major keynotes Tuesday and Wednesday, Google announced enough new products and services to take up a week of discussion and debate.  You can find a full list of announcements on any major tech site, including this collection of links by Engadget.  Any list is going to include the following:

  • Android 3.1 Honeycomb demo
  • Android "Ice Cream Sandwich" announcement (unification of phone, tablets, and TV) for Q4 2011
  • Google Music
  • Google Video rentals
  • Android partnership with OEMs and carriers to deliver more timely updates
  • Android Open Accessory standard
  • Android@Home standards for embedding Android
  • New Chrome OS Chromebooks by Acer and Samsung
  • Netflix and offline access for Chrome OS
  • Chrome Web Store improvements (including Angry Birds)

There are some interesting stories hidden within these major announcements.  One of the most interesting points that's gone undiscussed is that the next major version of Android, "Ice Cream Sandwhich" is targeted for Q4 2011.  That was definitely not a date set in stone, as the engineer giving the demo said they were "aiming for Q4 2011."  This is a perfectly reasonable timeline, except when you consider that they've essentially admitted that Honeycomb will not run on phones and they will not be open-sourcing it. While Google cleans up the code and finishes Honeycomb, phones are running a distinctly different track that may not see any major update for the rest of the year.  That doesn't mean that Android on phones won't be updated.  After all, the Nexus One and Nexus S are both now receiving updates to Android 2.3.4. None of these releases will be terribly feature-packed, though, and you have to wonder why Google isn't pushing harder to improve Android on phones.

By the time Ice Cream will likely hit, it will be about a year from the release of Android 2.3 Gingerbread.  A yearly cycle is nothing to sneeze at, of course, since that is what Apple has been on for years now.   Apple, in fact, will even miss a year by a few months as the rumors point to a fall launch of iOS5.  Still, Gingerbread is far from a polished phone operating system, and Google has shown the ability to iterate quickly in the past.  So what is different with this year's cycle?  In short, Honeycomb and the rush to push out competitive tablets.

Google has shown the ability to have multiple projects running simultaneously.  Look no further than this year's Google I/O for evidence of this, as Google held separate events on back-to-back days to showcase Android and Chrome OS, respectively.  When it comes to one product category, however, Google does not have unlimited resources.  The Android team can only spread itself so thin as it works on a unified solution for tablets, phones and TVs.  Considering the importance of mobile and the fiercely-competitive smartphone market, you would think that they would concentrate on improving their phones.  Instead, the Android team is now responsible for two potentially failed projects that may serve as distrations: Google TV and Android tablets.

While Google TV has been largely a bust and has the wrong approach to the living room, it needs support from the Android teams as Google soldiers on.  Furthermore, it remains to be seen if there is anything called the tablet market for Google to compete in.  Right now, it's an iPad market, and Honeycomb has been a major misstep in the direction of Android.  There's almost nothing compelling about a Honeycomb tablet and Apple's positioning of the iPad has made it extremely hard to make a compelling case for a competing tablet right now.  If Google's original purpose with Android was to ensure people would continue to use Google Search on phones and use their own services, how necessary are tablets anyway?  Is Google competing with tablets simply because Apple built one and they feel they need to chase after the same market?  What's the end goal?

No matter what the motivation is, Honeycomb is now a learning project, as Google is not going to open-source the code and is not going to release it on phones.  Without question, Google is spending considerable time just to try and make it work on phones.  The question is, "why bother?"  What is the killer function of these Honeycomb tablets that requires a major effort to move it to phones.  And can it possibly be worth the trouble of integrating the OS, since maintaining Android's lead in the phone market is more important?  The answer is probably no, meaning that no matter how flashy Ice Cream Sandwich looks at the end of this year, you'll still have to ask yourself how much better it could have been.

 

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Authordfraz
CategoriesMobile

This morning, the world saw the public demonstration of Android apps running on the Blackberry Playbook. RIM had previously announced that they would be supporting this functionality, but this was the first chance to show off the process in public.  Mobilified expressed concern over this approach in the past, and today's demonstration has done nothing to change that stance.  What's odd is the level of excitement that overlooks some key problems with both the implementation and the strategy as a whole.

RIM has clearly been building this on the fly over the last couple months and the fact that they could show anything at this point was somewhat impressive.  In fact, the people running the demo seemed well aware of this, as their scripted interplay seemed designed to push back on some of the concerns that had already been raised.  I admit, I was surprised that they managed to get individual Android apps to show up in the application list as if they were native apps.  I wouldn't use the word impressed, since that was probably the easiest task.  What would have impressed me would have been a deeper level of integration that is missing form the Android implementation.  Allow me to explain.

The demonstrators kept of stressing that the Android apps are integrated, but I didn't see that at all.  Other than getting them all into the general-purpose app list on the Playbook, the apps live in their own world on the Playbook.  Remember, RIM has told us time and time again that the advantage of the Playbook is the UI and the fact that QNX is a powerful, real-time environment that allows for true multitasking.  While running Android apps, they only exist in the Android app player and not as separate applications running in the WebOS-like "cards" metaphor.  What that means on a practical level is that every time you select an Android app from the app list, it replaces the one that was already running in the app player.  There is no such thing as true multitasking when it comes to the Android apps.  What's unclear from the demo is what exactly happens to the state of the app when multiple Android apps are selected in succession.  Is the state frozen?  Do they keep running in the background?  How does the Playbook manage the battery life if they do?

From an aesthetic perspective, you've now added a separate layer of interactivity to the apps.  The hands-down, best thing about the Playbook is moving around the multitasking interface, but none of that exists for Android apps.  To return to the one that is not the last one used, you have to bring up the menu, select the app list, hit the app and dive into it, breaking you away from the flow that RIM worked so hard to steal from WebOS.  Yes, it seems to functionally work, but functionality is not what is selling the iPad right now. What's selling the iPad is the clean, simple experience, something that RIM at least had a shot at offering in its own way.

Furthermore, they made a point to talk about how easy it is to move an Android app over to the Blackberry App World.  Presumably, this will entice Android app developers to submit their apps to RIM, but at what cost?  The cost will be to native development on QNX.  If RIM thought it would be hard to attract developers to work on QNX before, just wait until everyone realizes they can just use their pre-existing Android app and that will be "good enough."  In the end, it hurts RIM's platform.

What's worse, it hurts the opportunity to write native apps that could end up being superior to Android apps.  Are there any cross-platform apps that don't look worse on Android than they do on iOS?  Just look at these side-by-side comparisons on Android Gripes.  There's no question that the comparatively weak Android Market, weak SDK and need to support multiple resolutions and hardware has hurt the quality of Android apps, yet this is the catalog that RIM thought it absolutely had to support.  If blowing up phone apps, designed partially for portrait use, and putting them in landscape on something you call a tablet is a good idea, then RIM has really knocked this one out of the park.  If it's not, then this smacks of desperation and a lack of confidence in their own platform.

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Authordfraz
CategoriesMobile

Yesterday, in the middle of what is shaping out to be another lackluster Blackberry World, RIM announced in a press release that they would be opening up support for Blackberry Enterprise Server to the competing platforms of Apple's iOS and Google's Android.  Dubbed Blackberry Enterprise Solution, the product will be a web-based console that will allow iOS and Android devices to utilize RIM's industry-leading information and security management.  Practically speaking, this will allow IT departments that have been slow to move away from RIM's services to incorporate those services into iPhones, Android phones and tablets.  This means email, first and foremost, but also includes managing, activating and distributing software to devices over the air.  In recent years when these services were exclusive to RIM's own hardware, this has been one of the major reasons why Blackberry devices themselves have sold so dramatically.

Times change, however, and its no secret that the Blackberry is losing ground fast to iOS and Android.  The Blackberry Playbook has done nothing to break this fall, and RIM itself has acknowledged that they face major challenges going forward with the aging Blackberry OS.  There's been no indication when RIM's new QNX operating system will make it to phones, and it may be too late by the time that happens.  RIM may or may not be moving away from the hardware business as a central focus, but in the meantime the explosion of demand for other devices is definitely putting pressure on them to solidify their place in the enterprise.  Yesterday's announcement is the first step towards doing exactly that.

As with any announcement that integrates companies and services, there are winners and losers.  The following is for your tally sheet at home:

Winners

RIM Enterprise services: Of course, RIM would never have taken this route if they didn't think it was necessary to help their enterprise division.  It may not be enough to stop the bleeding entirely, as more desirable handsets enter the market with different server options, but it does help maintain their position as much as possible in the short term.

Apple/ iOS: While the iPhone and iPad have taken great strides in the last few years working their way into enterprise, there are markets that Apple never would have come close to touching without this kind of credible security support.

Google/ Android: Google stands to gain from this move even more than Apple in the sense that Android lacks many of the same security protocols that the iPhone supports and is currently not even considered in the enterprise.  This could be a bit of a turning point for Google, though it has to make you wonder how this plays against their stance that Chrome OS is the best "thin client" solution.

Smartphone OEMs: Chained to Google and Android, manufacturers such as HTC, Motorola and Samsung lacked any way of breaking into enterprise without the leadership of Google.  In reality, it's RIM that will be bringing them into the fold through their own Android support.

Losers

RIM Hardware division: As much upside as there may be for RIM's enterprise divisions, there has to be just as much downside for RIM's hardware.  RIM can no longer go to companies and tout their own devices as the only way to access their services.  This is just the first in a long line of transitions away from hardware as the focal point of RIM's business.

HP/WebOS: As if HP didn't have a hard enough time trying to build a compelling case for its upcoming WebOS products, RIM just took away one of their primary strategies.  It's no secret that RIM's aging Blackberry platform left a void in the business world that a few companies, HP included, would try to capture.  With RIM allowing iOS and Android integration, HP has just gone from competing against the Blackberry to competing with iOS and Android.

Microsoft/ Windows Phone: Microsoft's revamped Windows Phone already lags behind iOS in enterprise options and support.  This isn't going to help.

Microsoft/ Enterprise Support: One of the only companies currently competing with RIM in this space from a services perspective, Microsoft now has less of an opportunity to gain back clients from RIM

***Addendum: Microsoft CEO Steve Ballmer took the stage this morning to announce a new partnership with RIM that will bring Bing services to the core of the Blackberry OS.  While you can feel for Microsoft trying everything it can to make up ground against Google, this seems like more wasted money in the context of this article.  As RIM moves away from their hardware and platform and focuses on their services, Microsoft is investing the the dying side of RIM's business.  It's almost hard to watch.

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Authordfraz
CategoriesMobile

If you read our 2-part series on Google and Android's relationship with open source, you're well aware that while Google has open-sourced the code of each version of Android through Gingerbread, major obstacles exist for any company to take that code and use it in a big way that doesn't still leave them beholden to Google in major ways.  The disadvantages of building an Android product without Google apps and early access to new versions of the platform are too great for any single manufacturer to overcome in the fast-moving and competitive mobile landscape.  For this reason, Google has never been afraid of the consequences of releasing Android to the wild.  Making it "open" and free has allowed them to get it on as many devices as possible.  The most influential, proprietary chess piece that Google holds is the Android Market and the main access point to delivering mainstream Android apps.  It's on this front that Google must feel threatened by the first company with the size and clout to make Android something of their own.  It's no secret that Amazon is working on an Android tablet, but what could be most interesting will be the departure from a reliance on Google and an ownership of their own version of Android.

To be precise, Amazon will not be the first company to try and build a compelling tablet ecosystem of their own.  They will, however, be the first to make a major impact.  Barnes & Noble intrigued everyone last year when they released the Nook Color, an evolution of their Nook E-Reader.  Marketing it as an e-reader with an LCD screen and some additional capabilities didn't stop everyone from viewing it as a shockingly capable and affordable Android tablet.  At a time when there were no 10-inch Android tablets, the 7-inch Nook Color immediately became a hacker's dream as it was easily rooted and joined the staple of devices supported by Cyanogen and other modders.  For a $250 tablet, priced to be almost a loss-leader and gateway to Barnes & Noble's e-bookstore, the Nook Color ran stock Android 2.2 Froyo surprisingly well.  This interest couldn't have escaped B&N's notice and likely added to their existing motivation to evolve the Nook Color into a full development platform, complete with a Nook-specific app store.  This week's announcement of the expansion of the Nook's capabilities is interesting, but ultimately B&N doesn't have the complete media presence that Amazon has.  The company is still clearly limiting the number of apps it will host and expanding cautiously as if to stress that this is still an e-reader first and foremost.

While B&N works to expand its media offerings to accomodate the potential of its tablet already on the market, Amazon appears to be building towards the release of a tablet that will accomodate the breadth of its media offerings.  Almost overnight, Amazon seems to have built a media empire that is in virtually every area important to consumers.  They have a proven system for delivering e-books.  They sell and stream music.  They sell and stream video.  They make buying physical goods simple and painless.  This type of media and sales presence puts Amazon on a competitive level with Apple that nobody else has attained.  That alone would make Amazon a prime candidate to release a tablet that could be a credible alternative to the iPad.

Amazon, however, is already one step ahead of that position.  If the Android Market is the essential app that enslaves manufactures to Google, then the Amazon App Store is Moses to lead them out of Egypt.  Amazon launched their App Store in a very intelligent manner, allowing it on existing Android phones and drawing in developers who have failed to make much money on the Android Market.  The response to the Amazon App Store has been very positive to the point of phones launching with it pre-installed already (see. Cellular South's HTC Merge).  The main obstacle for Amazon on phones today is that the App Store is not integrated as tightly as the Android Market usually is.  The key will be Amazon using its app store as the focal point for downloading apps on their own devices.

With a credible app store on their own tablet, the only remaining disadvantage for Amazon would be the lack of early access to new builds of Android.  Gmail, while useful, can easily give way to a native email client that supports all types of email with a minimum of blowback for Amazon.  Would Amazon be harmed by a lack of early access to Honeycomb or its successors?  That's unlikely, since Amazon doesn't need Honeycomb.  Truth be told, Gingerbread is far more stable at this point, and well suited to a small tablet experience.  While Honeycomb struggles with a confusing UI and a lack of a useful SDK, Gingerbread fully supports the existing app ecosystem and can serve as a launching point for a new fork of Android.  The foundation of Android is all Amazon needs at this point.  They've no doubt been working hard to build their own layer on top to better suit promoting their content over anything else.

If an Amazon tablet based on Gingerbread and built by Samsung hit the market with the Amazon App Store and tie-ins to Amazon Mp3, Cloud Player, Cloud Drive, Kindle and all of Amazon's retail offerings, how compelling would it be?  Would it need further support from Google to be successful?  Would it need any more development beyond what Amazon itself chooses to put in?  Probably not, since Amazon is the only company with the ability to deliver a media experience on par or possibly beyond what Apple offers.  This isn't a challenge that any other company could take on, which is why Google can still maintain control over its supposedly open platform.   Contrary to what Google would have you believe, not just anyone can take Android and use it effectively.  Amazon may be the only player out there big enough to realize the potential of Android's open source existence.

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Authordfraz
CategoriesMobile